Wash cold,
wear it for years.
Every piece here is made to order from cotton-rich fabric and printed with care. The way you wash it decides how the print and the knit age. The routine below is short, and it is the same for tees and hoodies.
Washing
Cold water, gentle cycle, inside out. That single habit protects the print, the color, and the fibers.
- 01
Turn it inside out
The print faces inward, so it rubs against fabric instead of other items and the drum. This is the one habit that most slows print fading.
- 02
Cold water, gentle cycle
30°C or colder, on the gentle or delicate setting. Hot water shrinks cotton and dulls prints. Cold cleans just as well for everyday wear.
- 03
Use a microfiber-catching bag
Wash inside one so the fibers stay in the bag, not in the water. It is a small, lasting way to keep microplastics out of rivers while you live a little lighter.
- 04
Mild detergent, no bleach
A mild liquid detergent is enough. Skip bleach and optical brighteners: they yellow cotton and fade prints. Skip fabric softener too, it coats the fibers.
- 05
First wash, alone
Wash the piece inside out with like colors the first time or two. Cotton can release a little dye early on, and darker colors especially deserve that first solo run.
Drying
Line dry or hang dry whenever you can. Heat is the fastest way to age a garment.
- Best: line dry
- Shake it out, smooth the seams, and hang it or lay it flat in the shade. Sun bleaches prints and dark colors over time.
- Fine: low tumble
- When you must use a dryer, tumble low and take the piece out slightly damp. High heat is what shrinks cotton and cracks prints.
- Hoodies
- Hooded sweatshirts hold their shape best dried flat. Hanging a wet hoodie by the shoulders can stretch them out.
Ironing and steaming
Never iron directly on the print. Heat flattens it and can make it shiny.
- Iron
- Turn the garment inside out, use low to medium heat, and keep the iron moving. The print faces away from the plate, protected by the fabric.
- Steaming
- A steamer is even safer. Hold it a few centimeters back and steam from the inside of the garment.
- Wrinkles without heat
- Most wrinkles fall out on a hanger in a steamy bathroom while you shower.
Stains
Act fast, stay gentle, and never scrub the print itself.
- 01
Rinse from the back
Hold the stained area under cold running water from the reverse side, so the stain is pushed out of the fiber instead of deeper in.
- 02
Mild soap, soft touch
Work a drop of mild detergent into the spot with your fingers or a soft cloth. Rinse and repeat rather than scrubbing hard once.
- 03
No bleach, no spot sprays on prints
Bleach eats color and print alike. If a stain needs a stain remover, test it on a seam first and keep it off the printed area.
Pilling and snags
Two small things that happen to every cotton knit, and both have a calm fix.
- 01
Pilling is normal
Tiny fuzz balls appear where fabric rubs: backpack straps, seatbelts, sofa arms, and the wash drum itself. Cotton fleece does this, it is not a defect, and it slows down after the first weeks of wear.
- 02
Shave it, do not pick it
A fabric shaver or sweater comb on dry fabric removes pills in a minute. Picking them by hand pulls more fibers loose and makes the patch worse.
- 03
Snags: ease, never pull
If a loop pulls out, stretch the fabric gently around it and ease the loop back through to the inside with a fingertip. Pulling a loop turns it into a ladder or a hole.
- 04
Prevent the rub
Washing in the microfiber bag also shields fabric from drum friction, and washing pieces with closed zippers and hooks protects prints from snagging.
What to expect over time
We would rather you hear this from us than discover it alone.
- The print softens
- Water-based prints settle into the fabric after the first wash or two and feel softer than on day one. That is the ink doing what it should.
- Colors mellow slowly
- A gradual, gentle softening over many washes is the honest nature of printing on cotton. The inside-out, cold routine is what keeps it slow.
- Cotton relaxes
- A garment can shift a fraction in the first washes. Cold water and line drying keep it close to the size chart.
- Not defects
- All of the above is material behavior. A misprint, damage, or the wrong item is different, and that is a quality claim covered within 30 days under the Returns & FAQ page.
Storage and daily wear
Fold the knits, hang the tees, and let prints rest between wears.
- Fold hoodies
- Sweatshirts are heavy knits. Folded, they keep their shape; hung for months, the shoulders stretch.
- Hang tees
- Tees are light enough to hang without harm, and hanging keeps the print from creasing at the fold line.
- Breathing room
- Do not store prints pressed against plastic for long periods. Air and darkness keep them best.
- Between wears
- Airing a piece overnight is often enough. Washing less is the gentlest care there is, and it saves water twice over.
Still unsure
A print aged strangely, a stain you cannot place, or a care question about a specific piece: ask us, and you will get a straight answer.
Ask a care question